SwVCC

Small Business Workshop Series
Brochure (pdf)

Use form below to register; please specify session number and date in event name.

Session One = Small Business and the Owner/Manager = March 4, 2008

Focus your efforts with a business plan; Look at critical issues for small business managers; Examine the growth stages of a business; Prepare for the future of your business. 

Instructor: Joyce Kinder, SBDC

 

Session Two = Developing Your Overall Strategy = March 18, 2008

Determine the 4 P’s of marketing your business; Product, Price, Placement and Promotion.  Examine external factors crucial to your business success; Understand your customers needs and wants; Pricing product/service; Personal and professional time management.

Instructor: Susan Copeland, Effective Marketing and Communications

 

Session Three = Growing Your Business = April 1, 2008

Determine the best methods of promoting your business; Measure the success of your promotional efforts; Develop a promotional budget; Develop a promotional message that works for your business. 

Instructor: Steve Willinger, MBA Marketing

 

Session Four = Record Keeping and Financial Management = April 15, 2008

Determine what types of financial records you must keep; Understand the basic concepts of accounting; Select an accountant and maximize your relationship.  Discover what useful information is in your financial statements; What are the tax ramifications of owning your own business; Business budgeting and managing cash flow.

Instructor: Certified Public Account- To be announced

 

Session Five = Legal Issues and Risk Management = April 29, 2008

Determine the best legal entity for your business and how your choices affects your liability and taxes; Review unemployment compensation; independent contractors, intellectual property; discrimination; vicarious liability and deceptive advertising.

Instructor: Attorney – To be announced

 

Session Six = Managing Employees, Insurance and Risk Management = May 13, 2008

Determine when to hire employees; Discover best hiring methods; Motivate your employees for peak performance; Give feedback appropriately; Determine your insurance and risk management needs; Evaluate the insurance counseling you receive.

Instructor:  Clark Phipps, Industrial HR Manager, Alcoa

 

Session Seven = Finance Your Business = May 27, 2008

Learn about sources of financing for your business and meeting the requirements of financing sources; Reduce your financial risk; Selecting and working with a bank.

Instructor: Ron Topshey, People Inc.

 

Session Eight = Real Estate Management & Investment = June 10, 2008

Investing in real estate can be a very rewarding, yet risky endeavor.  This session will provide the knowledge and technical understanding in the business of real estate management and real property investment methods.  It focuses on understanding real estate investment analysis from a small-property perspective and is intended as an introduction to investment analysis.  Reviews the fundamentals of future and present value analysis, amortization, net present value analysis, and internal rate of return analysis.

Instructor: Molly Fox, Interstate Realty Advisors