SwVCC Marketing Communication and Publication Guide

Marketing Communications

About Our Graphic Identity

The logo for Southwest Virginia Community College allows us to communicate a strong, cohesive image of Southwest as a dynamic yet reliable institution of higher education. The logo depicting the state and “SVCC” with the elongated V became our official mark in the early 70’s and is currently the official college logo. The graphic identity guidelines outlined in this publication apply to all Southwest Virginia Community College divisions, departments and off-campus operations and are inclusive of both print and web media.


COLLEGE LOGO

The expectation is that college employees will identify all letterheads, envelopes, business cards, forms, etc. with the same logo.

Please follow the guidelines about its usage. If you have specific questions, please direct them to the Office of Public Relations, Pat Bussard, Public Relations Coordinator, 276.964.7332, pat.bussard@sw.edu.




 


 
To download, right click on your preferred type link and choose "Save Target As".

 

svcc_JPG - <2400X1200 px) or svcc.GIF (transparent)
This file can be reduced using any imaging software.

svcc_EPS <12.2 MB> CMYK file for print
This file can be reduced/resized using Adobe Photoshop or Illustrator

If you need assistance in reproduction of this logo image in the size you need, please contact either Teresa Pruett at ext. 7365 or Pat Bussard at ext. 7332.



COLLEGE SLOGAN

The College’s slogan is an integral part of its graphic identity. Consistent use of the slogan throughout the institution serves to build a core identifier to complement the official logo.

Real Education.. Real People.. Real World

Marketing Communications Usage Guidelines

COLORS

A significant factor in the success of Southwest’s unified identity is adherence to a standard color palette. The table below lists specifications for the identity’s standard colors in most of the major color models in use today:

Color

CMYK

RGB

WEB #

 PMS

Maroon

36.87,77,52

99,33,33

632121

 PMS 209

Mossy Tan

23,14,36,0

204,204,153

CCCC99

 PMS 4515

Dark Blue

100,87,44,52

0,31,64

001F40

 PMS 296

TYPOGRAPHY

Southwest’s graphic identity must be designed to stand on its own within a broad variety of design styles/medium. Therefore, especially with printed pieces, there are no restrictions on the typefaces that may be used in conjunction with the logo/artwork provided.

However, the logo/artwork itself will use a standard typeface and should not be edited.

 

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WEB STYLE SHEETS

The standard Font Family(s) for web publications should be Sans-Serif fonts. Recommended font family is Verdana, Arial.

Refer to the section ADA Compliant Websites for more information.

  •  EOE/AA